A Tale of Two Subwoofer Companies

#marketing, #marketingstrategy, #marketresearch, #music, #thoughtleadership, #thoughtleadershipmarketing

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A true-life story of bringing music more fully to life in my home with a new subwoofer purchase.

I narrowed it to 2 companies:

1 company, who will remain unnamed, followed me with ads.

The other, Rythmik , showcased the benefits of their unique technology, presented with certain aspects of what I have come to call a Thought Leadership Position.

And that made all the difference. I think my story can help marketers, leaders, business owners, professionals, influencers and entrepreneurs see the difference from the customer perspective ... since about 85% of people research online before a (even offline) major purchase, we have an opportunity to serve their research needs and empower them while separating what we offer or present. It’s about creatively helping them challenge assumptions, move their thinking, and come to embrace our unique position and all it can do for them.

Free Stuff and Offers Mentioned in Podcast

1. Free Download- Marketers Guide to Strategic Thought Leadership (pdf)
2. 100% Money-Back Guaranteed Strategic Thought Leadership Coaching-Consultation Session