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Kim Willis on LinkedIn Mastery

Kim Willis on LinkedIn Mastery

Episode 85 – From Door-to-Door Sales to Digital Influence: Kim Willis on Building Authority, Relationships, and Business Growth through Content Strategy

The Audience Effect

The Audience Effect

Episode 84 - Shifting from Data Targeting to Audience Connection: Building Authentic Influence through Strategic Thought Leadership Content

Thought Leadership in Skills-First Hiring with Dr. Mark Smith

Thought Leadership in Skills-First Hiring with Dr. Mark Smith

Episode 83 - Revolutionizing Talent Acquisition: How Skills-Based Hiring is Transforming Recruitment Practices and Challenging Traditional Hiring Models

Turning Brand Crises into Opportunities with Drs. Shalini and Shailendra Jain

Turning Brand Crises into Opportunities with Drs. Shalini and Shailendra Jain

Episode 82 - Navigating Brand Transgressions: Principles for Accountability, Transparency, and Long-Term Success from the Authors of Managing Brand Transgressions

Matching Marketers to Companies with Behdad Jamshidi

Matching Marketers to Companies with Behdad Jamshidi

Episode 79 - Strategic Matchmaking in Marketing: Behdad Jamshidi on Finding Passionate Partners, Leveraging AI, and Advancing Online Messaging

Mastering Strategy with Rich Horwath

Mastering Strategy with Rich Horwath

Episode 74 - Elevating Leadership: Harnessing Strategic Thinking and Planning for Executive Success with the Author of "Strategic"

Elevating Marketing's Role in Business with Caroline Crawford

Elevating Marketing's Role in Business with Caroline Crawford

Episode 73 - Beyond the Campaign: Caroline Crawford's Vision for Strategic Marketing as a Business Partner

Digital Marketing Mastery and Entrepreneurial Evolution with V Michael Santoro

Digital Marketing Mastery and Entrepreneurial Evolution with V Michael Santoro

Episode 72 - Charting the Journey: From SEO Expertise to Digital Marketing Innovation and Self Mastery in Business

Social Media Magic with the Tweeting Goddess Samantha Kelly

Social Media Magic with the Tweeting Goddess Samantha Kelly

Episode 70 - Harnessing the Power of Authenticity and Community: Insights from Samantha Kelly on Building Influence and Positive Change Through Social Media

Unveiling the Essence of Strategic Thought Leadership with Chris McNeil

Unveiling the Essence of Strategic Thought Leadership with Chris McNeil

Episode 69 - Decoding the Dynamics of Influence: Chris McNeil's Journey from Fitness Training Studios to Thought Leadership Strategist and Coach

Strategic Insights in Marketing Innovation with Aditya Vempaty of MoEngage

Strategic Insights in Marketing Innovation with Aditya Vempaty of MoEngage

Episode 67 - Crafting the Future of Engagement: Insights on Leveraging AI for Deep Personalization in Marketing Strategies

Video for Thought Leadership with Jack Leigh of Eight Engines

Video for Thought Leadership with Jack Leigh of Eight Engines

Episode 65 - Mastering the Art of Video Storytelling: Jack Leigh's Insights on Authenticity and Engagement in Digital Narratives

Systems Thinking in Marketing

Systems Thinking in Marketing

Episode 64 - Find Leverage Points for Marketing Breakthrough from Systems Learning and Strategic Thought Leadership

Scaling Up with Herb Cogliano

Scaling Up with Herb Cogliano

Episode 62 - Scaling New Heights: Herb Cogliano's Insights on Leadership and Business Growth

From Standup Comedy to Brand Therapy with Hersh Rephun

From Standup Comedy to Brand Therapy with Hersh Rephun

Episode 57 - Dive into the importance of humor, empathy, and authenticity in building a strong brand voice.

Karl Feldman Interview - AI and The Visible Expert Revolution

Karl Feldman Interview - AI and The Visible Expert Revolution

Episode 55 - Exploring the Intersection of AI and Marketing: the Challenges and Opportunities it Presents.

The Law of Giving and Receiving - Interview with Steve Ramona

The Law of Giving and Receiving - Interview with Steve Ramona

Episode 54 - Your Network is your Net Worth. Transform your business from a transaction-based approach to a relationship-based approach while Doing Business with a Servants Heart

Mastering Email Marketing - Interview with Josh Kropkof of The Email Agency

Mastering Email Marketing - Interview with Josh Kropkof of The Email Agency

Episode 51 - Learn how to transform your email marketing to a relationship-building one-on-one conversation.

Get Bold with Your Marketing with Brooke Janousek

Get Bold with Your Marketing with Brooke Janousek

Episode 50 - Interview with Brooke Janousek, the Grow CMO, on embracing boldness, leaving the comfort zone, aligning brand values, and the journey of the digital nomad

How to See the Invisible Structure of Thought Leadership

How to See the Invisible Structure of Thought Leadership

Episode 46 - Levels of story-telling beyond the basic structures, accelerated learning, high-level influence, and the power of myth

Interview with Zack Gutin of Think Alike Media

Interview with Zack Gutin of Think Alike Media

Episode 44 - On Why Great Minds Think Alike and Scripting the Stories of Marketing

How to Scale a Coaching or Consulting Practice - Interview with Jessica Yarbrough

How to Scale a Coaching or Consulting Practice - Interview with Jessica Yarbrough

Episode 42 - Combining mindset, self-belief, and the right strategy for your coaching or consulting practice

Interview with George Huff CEO of Opal Labs

Interview with George Huff CEO of Opal Labs

Episode 40 - Gain insight into the founding and vision of marketing tech company Opal Labs from its founder

How AI Can Support Thought Leadership with the Skyscraper Strategy

How AI Can Support Thought Leadership with the Skyscraper Strategy

Episode 39- AI versus Search Engines like Google, methods for using ChatGPT for Thought Leadership, adapting the Skyscraper Strategy from SEO

The Magic of Multiple Perspectives

The Magic of Multiple Perspectives

Episode 34 - Mental Skills for Thought Leadership and Market Leadership - How Taking Multiple Perspectives Opens Up Creative Possibilities and Enables High-Impact Positive Influence

How Strategic is Your Content Marketing? Can ChatGPT Help?

How Strategic is Your Content Marketing? Can ChatGPT Help?

Episode 32 - Learn a six-question Self-Assessment of the Depth of Strategy in Your Content Marketing or PR Campaign. Including Prompts that use ChatGPT to help build Strategic Thought Leadership.

Interview with Andrew Miller of True North Advisory

Interview with Andrew Miller of True North Advisory

Episode 29 - Translate ideas into full business impact. Round out your go-to-market approach with the wisdom of consultant Andrew Miller

The 9 Building Blocks of a Thought Leadership Model

The 9 Building Blocks of a Thought Leadership Model

Building a robust Thought Leadership Model is like a construction project. The structure needs to be complete, and this includes the parts that aren't visible in the end product.

Infographic - 5 Prerequisites to Strategic Thought Leadership

Infographic - 5 Prerequisites to Strategic Thought Leadership

You need all of these to succeed with Strategic Thought Leadership. Consider them a series of traffic lights to your Thought Leadership destination.

The 7 Levels of Learning and Influence

The 7 Levels of Learning and Influence

Know what level you Influence on to maximize your positive impact. Tap into the power of higher level influence and higher level learning.

Avoid the Accidental Brand

Avoid the Accidental Brand

When the marketplace disagrees with the intended brand, accidental branding takes over. Let's take a tour of the Brandscape.

How to Implement Three Key Aspects of Elon Musk and Teslas Thought Leadership

How to Implement Three Key Aspects of Elon Musk and Teslas Thought Leadership

Tesla is one of the most valuable companies in the world. They have no marketing department, Ad Agency or marketing budget. This top-10 company is marketed purely by Elon Musk's Thought Leadership. What can we model and realistically implement?

Ability Suits and Limitation Masks for Marketing and Leadership

Ability Suits and Limitation Masks for Marketing and Leadership

Empathy and awareness are very helpful in marketing and leadership. What if we could see, hear, and feel things from our audiences' different perspectives of what we do? How would that change how we educate and empower them?

Pullfillment - Why Your Business is a Black Box

Pullfillment - Why Your Business is a Black Box

No matter what your business ...Profits result from what it creates outside of it. That's where your customers are and where they experience the benefits. Extend this philosophy to your web content and prosper.

Effective Content Marketing Requires Thought Leadership

Effective Content Marketing Requires Thought Leadership

Thought Leadership teaches your marketplace to be smarter customers who get more value out of what you sell. Strategic Thought Leadership can also position your business as the only way to get important, distinctive advantages.

5 Steps to Market Insight

5 Steps to Market Insight

Episode Twelve: An introduction to Audience Attunement and a Challenge to the Data-Targeting Paradigm

5 Powerful Applications for NLP in Business

5 Powerful Applications for NLP in Business

Do you value excellence in business? One definition of NLP (Neuro Linguistic Programming) is the study and replication of excellence. As such, it has many applications in business, particularly in Strategic Thought Leadership

Infographic - LEO model of Thought Leadership

Infographic - LEO model of Thought Leadership

A Triple Perspective Approach to making Thought Leadership Effective and Strategic:
L = Listen E = Envision O = Output

Let's Expand Our Vision of Marketing Leadership

Let's Expand Our Vision of Marketing Leadership

Episode Ten: Expand your message by aiming for more global impact. Expand your audience with a more universal mission.

Endless Content Marketing Ideas in Three Stages

Endless Content Marketing Ideas in Three Stages

Episode Nine: How to Always Have Plenty of Internet Marketing Topic, Copy, and Media Ideas... and do it in a way that is supported by a solid strategic direction.

Three Ways Strategic Thought Leadership is Like Making a Movie

Three Ways Strategic Thought Leadership is Like Making a Movie

Episode Two: Shift between the role of the audience, the director, and the screenplay writer for a triple-perspective approach to thought leadership. And the 3-Eyed Lion.

Your Host Chris McNeil

Your Host Chris McNeil

NLP Master, Innovation Award-Winning Entrepreneur, Strategic Thought Leadership Coach/Consultant, Marketing Wizard, and Musician.

A Tale of Two Subwoofer Companies

A Tale of Two Subwoofer Companies

Episode One: a real life story about strategic thought leadership and its use in marketing

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