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All Thought Leadership Studio podcast episodes and blog posts about contentwriting. Click on a hashtag above to search other topics.
Episode 51 - Learn how to transform your email marketing to a relationship-building one-on-one conversation.
Episode 48 - Where Philosophy Meets Storytelling, Creating Narratives that Resonate and Inspire.
Episode 46 - Levels of story-telling beyond the basic structures, accelerated learning, high-level influence, and the power of myth
Episode 32 - Learn a six-question Self-Assessment of the Depth of Strategy in Your Content Marketing or PR Campaign. Including Prompts that use ChatGPT to help build Strategic Thought Leadership.
Because it is off the radar, many businesses let others teach their segment how and what to buy. Expand your influence to their off-radar learning and increase your leads.
Thought Leadership is influencing an audience to embrace a particular “model”, or way of thinking about a topic. The model becomes the way to think about it.
Episode Nineteen - Increase your positive influence by adding depth and power to your communication.
Tesla is one of the most valuable companies in the world. They have no marketing department, Ad Agency or marketing budget. This top-10 company is marketed purely by Elon Musk's Thought Leadership. What can we model and realistically implement?
Episode Fifteen: An adventure tour guide will lead their group out of the "ordinary world" into more of a "magical world" that evokes states of wonder and awe. This matches up nicely both with Campbell's Hero's Journey and Strategic Thought Leadership
Thought Leadership teaches your marketplace to be smarter customers who get more value out of what you sell. Strategic Thought Leadership can also position your business as the only way to get important, distinctive advantages.
Episode Nine: How to Always Have Plenty of Internet Marketing Topic, Copy, and Media Ideas... and do it in a way that is supported by a solid strategic direction.
Episode Five: A back-story is a hidden structure like a skeleton. George Lucas' use of Joseph Campbell's Hero's Journey for Star Wars is an example of the archetype level of back story. And there are 2 other levels of back-story building used in Strategic Thought Leadership.
Episode Two: Shift between the role of the audience, the director, and the screenplay writer for a triple-perspective approach to thought leadership. And the 3-Eyed Lion.
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